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Piers Morgan calls Iceland boss a ‘hypocrite’ over palm oil campaign

Piers Morgan has slammed the Iceland boss for not removing all palm oil products from circulation, despite their banned Christmas ad campaigning for their removal.

Managing director of Iceland Richard Walker appeared on Good Morning Britain and seemed to defended stocking some products with palm oil in the stores, but said they have removed it from 450 of Iceland’s own items.

But Piers didn’t seem to think that was enough, and questioned him on why he has not seen the removal of all the pal oil products.

Richard said: “Well we have taken palm oil out, in totality, of about 450 lines, out of our own label products there won’t be any.

“I don’t know the exact number [of how many products contain palm oil] but it would be a few hundred I imagine.”

But Piers grilled him, saying: “You’re the boss of Iceland, you are not legally required, by law, to stock anything are you? Are you?”

Richard said they were not forced to stock anything, before Piers continued: “So you don’t have to stock these 200 products that have palm oil, do you?

“So why do you?”

Richard took a moment and replied: “We walk the tightrope, we are in business to make money… if I just delisted hundreds of products that would be commercial suicide.

“We are not anti palm oil, we are anti deforestation…We want to give customers a choice. We need to give customers a range of everyday items.

“If customers come into stores and they see Iceland on the label, they can be assured it doesn’t contain palm oil.

“We would love to be able to control some of the biggest brands in the world but we have proved it is possible. When we first started out on this journey two years ago, we were told it’s not even possible.”

He also said he did not expect for their banned Christmas ad to get chucked off the TV, saying they took advice from their legal department and marketeers, as well as speaking to Clearcast in the weeks around its release.

Clearcast said they banned the ad as it was “too political” due to its links with charity Greenpeace, as it first appeared as one of their campaign videos.

Campaigns have since been launched to get the ad reinstated onto TV, but as of yet it’s not been put back on the TV, but has had millions of views on social media.

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